In 2022, Yellowstone National Park celebrated its 150th anniversary. But rather than look back, we decided to look to the future and preserve the next 150 years of the park. The Inheritance Pass is a ticket to Yellowstone that you can buy today, but it isn’t valid until 2172.

Allstate was losing younger customers to GEICO and other cut-rate insurance strictly because it was cheaper. But cheaper doesn’t mean better.

Enter Mayhem.

Golf is one of the most traditional sports out there. But more and more, people are joining the game in non-traditional ways.

So we used The Masters, the sport’s most traditional and biggest stage, to celebrate all the people growing the game in non-traditional ways. And we invited everyone to find out what’s possible, in golf and in life.

A great tasting burger leaves you speechless. Which means you’re going to need someone else to speak for you.

At Unlimited, I was asked to run our intern program. And we wanted to do something good for Chicago. Turns out, Chicago has a critically low blood supply. Less than 1.5-day’s worth, which is crazy. So to help, we turned Chicago’s Red Line CTA train into The Blood Line, and we held blood drives at stops along the Red Line.

Everything about John Cena is strong. I mean, the guy can lift a car up with one hand!

So you better believe his nose is strong too. If you’re not using Hefty’s odor control garbage bags, he’s gonna know.

TV campaign with social and digital video. And dancing!

Buying a house is stressful. And there are so many emotions that go into it. So you want someone you can trust by your side.

The interesting thing is, most people think real estate agents and realtors are one and the same. But those people are wrong.

Realtors are members of the National Association of Realtors, which means they’re held to a higher standard than agents when it comes to ethics, expertise and putting their clients first.

In this campaign, we used simple storytelling with a twist to highlight the Realtor difference.

For six weeks during the summer of 2019, four of McDonald’s most popular menu items from around the world arrived in the U.S. Because Around the World is Now Around the Corner.

In 2019, McDonald’s and Disney partnered on some of the biggest Disney films to hit the box office. None bigger than Avengers: End Game. This also marked the first time Happy Meal ran during adult media.

And if you know anything about the Avengers story, you know that Thanos wiped half of the Avengers out during Infinity War. So what do you do next? You refill their ranks by recruiting new Avengers of all shapes and sizes.

Grandma is a chicken expert. She’s also part sweet, part spicy. So when McDonald’s launched new Sweet and Spicy Honey Barbecue Glazed Tenders, it was the perfect match.

Through research, we found that 83% of millennial women feel that men could use a push to be better men, and 81% of millennial men agree. So with the launch of the BIC Flex5 razor, we decided to do the pushing.

In 2015, a coworker and I revamped C-K's summer internship program to put an emphasis on making things. Called C-K Create, we led non-traditional teams to not only come up with ideas for something they believed in, but to execute them in the real world as well. 

Dyslexia Cafe was the best of the bunch.

The Delta Intuition shower has two shower heads. Which means you can get full water coverage. Which means you can wash your day away. Which means body paint.

Some of my favorite writing ended up in these spots. 

For the 75th Anniversary of Ghost Town at Knott's Berry Farm, the entire park came to life to celebrate. And with the added wrinkle that anyone could become a deputy and search for outlaws, that meant more hiding for the park's outlaws. So with that in mind, we created a fully integrated campaign, from TV to social to banners to radio. 

The most interesting piece is what we did on Instagram, where we created an immersive bounty hunter experience, coincidentally called Knott's Bounty Hunter. You could search for outlaws, which we hid within the park, for a chance to win tickets and other prizes.

Fun with Coach Gruden. 

2009 Silver District Addy

Bergwood was a college football superfan who thankfully had Allstate. Lucky for him.

As a parent, there's nothing quite like seeing your kids experience things for the first time. Like an amusement park.

So we told this story in a real, emotional way. We found a family who hadn't had a chance to take their kids to a park, brought them there and documented the entire weekend.